Shoes.com Rebranding
Shoes.com was acquired in spring 2021. As part of the acquisition, I led the art direction and brand strategy for the Shoes.com rebrand. Developed new logo, typography, brand colors and style guide. Led the creative strategy for the development of a new website on Salesforce Commerce Cloud.
Shoes.com, April 2021
New Shoes.com logo
New site design on Salesforce Commerce Cloud
Updated package design
Updated order insert
New MyShoes Rewards loyalty program logo
Shoes.com Site + Branding, Pre-Acquisition (March 2021)
