Zuora Modern Business CTV Ad
As part of a larger brand campaign launched in Spring 2023, we created a 15-sec and 30-sec Connected TV ad for the Zuora Modern Business campaign.
In partnership with the Brand Director and Campaign Manager, we developed Partnered with the Brand Director and Campaign Director to design a video concept from scratch — from scripting to storyboard to footage selection. Handed off storyboards to an external vendor to produce.
Final storyboard included frame-by-frame direction on pacing, voiceover, text animation, transitions, sound effects, music selection and stock footage.
Zuora, May 2023
Connected TV Ad
May 2023
Concept
”Subscribe to modern business”: A school of thought—resulting from the shift to the Subscription Economy—focused on evolving how the world does business; in ways that are better for people, better for companies and ultimately better for the planet (i.e., towards a triple bottom line).
Humanizing the concept of “doing modern business” and celebrating the people that are evolving the way we do business.
Final Storyboard
Final storyboard included frame-by-frame direction on pacing, voiceover, text animation, transitions, sound effects, music selection and stock footage.
Click the image to view the full storyboard in Figma.